Gucci Play 3D Design

As part of a hypothetical campaign for Gucci (see campaign photography in 'Kid Yourself' folder), I curated an interactive and immersive large scale event which a different experience in each room. Integrated with AI and Olfactory technology, the concept was to use nostalgia as a form of escapism for consumers to explore the world created and experience a sense of relief from the overstimulating world outside.
Room 1: Branded maximalist supermarket
Room 2: Secret room with sports day theme and interactive games/races
Room 3: Olfactory AI Gallery - audience members are asked to optionally upload images that make them nostalgic when purchasing a ticket for the experience. These images are played on a loop within the gallery frames; when the audience looks at these images, chosen scents are released that align with or reflect the subjects of the images. E.g. Picture of family at the seaside would mean they might smell the sea winds etc.
Room 4: Maximalist and oversized indoor play area for adults
Room 5: The final sunlight room. Inspired by Olafur Eliasson's Weather Project. This room was created to reject the idyllic English summer; participants feel the warmth from the gigantic sun and warm lighting, they smell freshly cut grass as scents are released periodically into the room. Users can borrow the provided picnic blankets/cushions and stay here as long as they like before exiting the experience.
(All images are screenshots of 3D envrionments created by myself via Spline 3D. For detailed videos please enquire)